Create & Celebrate

From Toy Land to Candy Land

Sugarfina

A message from our co-founder Rosie: I’m so excited and proud to launch our new collaboration with Barbie, celebrating Barbie’s 60th Anniversary and her most iconic careers. This collection is especially meaningful to me …

A message from our co-founder Rosie: I’m so excited and proud to launch our new collaboration with Barbie, celebrating Barbie’s 60th Anniversary and her most iconic careers. This collection is especially meaningful to me as I started my career working on the Barbie brand at Mattel. In my seven years at the company, I was part of the team that created more than a dozen Barbie careers, including Computer Engineer Barbie and Architect Barbie, both fields traditionally dominated by men. Barbie has always been a trailblazer and a role model, inspiring girls to follow their dreams and showing them that they can do – and BE – anything. When I was a little girl, she showed me a world of possibilities, from being a doctor to a fashion designer to a CEO. As an adult, Barbie inspired me to take a big leap and follow my dream of becoming an entrepreneur, so she’ll always hold a very special place in my heart. As part of our joint mission to support and empower girls, we’ll be donating 100% net proceeds of the Sugarfina ♡ Barbie collection to StepUp, an organization that supports girls living or going to school in under-resourced communities. StepUp enables girls to fulfill their full potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women. We hope this collection inspires you and the girls in your life to dream big!  

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I’M TICKLED PINK TO HAVE MY VERY OWN “ROSIE” BARBIE DOLL!

One of my favorite Barbie dolls from my childhood, Doctor Barbie