Sugarfam

BUT FIRST, COFFEE: THE LAUNCH PARTY OF OUR NEW COLD BREW BEARS® COLLECTION

Sugarfina

Coffee makes everything BEARable? Read on for the sweet scoop on our Alfred❤️Sugarfina launch party in West Hollywood. *Spoiler alert* Yes, we did create a custom #ColdBrewBears vending machine! The best part? It’s …

Coffee makes everything BEARable? Read on for the sweet scoop on our Alfred❤️Sugarfina launch party in West Hollywood. *Spoiler alert* Yes, we did create a custom #ColdBrewBears vending machine! The best part? It’s powered by social media (and caffeine, of course). But that’s not all…
We teamed up with LA’s most iconic coffee shop, Alfred Coffee, to create & celebrate the launch of our brand-new Cold Brew Bears® collection. A favorite of celebs like Kendall, Justin and Gigi, Alfred Coffee is THE place to see and be seen in L.A. We took over the Melrose Place location for an after-dark preview party that had us buzzing on caffeine-infused gummy bears well into the night.
We unveiled three mouthwatering, caffeine-infused flavors: Cold Brew, Bourbon Cold Brew and Iced Vanilla Latte, inspired by Alfred’s signature drink. We won’t make you do the math, but how much caffeine are we talking? Food for thought: 1 Sugarfina Mini Cup (pictured below) = 1 espresso shot (that’s roughly 60mg of caffeine in 3.5oz of gummy bears!).
Caffeinated gummy bears are cool and all, but have you ever tried ordering from a gummy bear vending machine?❤️ There’s something so nostalgic, so feel-good, and so instantly satisfying about making a purchase from a big box filled to the brim with tasty treats.
As if that wasn’t fun enough, the vending machine is powered by social media. What does that mean exactly?
All it takes to redeem a free sample is a quick shoutout on Instagram. And how can you not when the machine itself is so darn cute!? Just snap a pic, add the #ColdBrewBears hashtag & post to vend.
A gummy bear vending machine is basically magic, but we had real magic, too⤵️
Local magician and storyteller William Coile captivated guests with mind-blowing magic tricks using custom Alfred❤️Sugarfina playing cards.
Lastly... it’s time for a nightcap! Obviously you can’t go home without coffee, so we created a dedicated mini shop-in-shop for guests to put their caffeine buzz to good use and choose their collection favorites (we’ll take one of everything, please?)
This collection is the only thing getting us through the week, and now you know what you need to get you through yours? Tag us on Instagram to show us how you take your coffee and check out the Alfred❤️Sugarfina Cold Brew Bears® collection at Sugarfina boutiques nationwide.