In the News

Hot off the press! Read what people are saying about our luxury candy boutique.


“Every Hello Kitty Lover Needs This Candy Gingerbread House”


Live the sweet life with Sugarfina’s Neiman Marcus Fantasy Gift.

PEOPLE interviews Sugarfina co-founder Rosie O’Neill and The Honest Company founder Jessica Alba for the launch of their sweet collection of baby shower gifts!


Brit + Co shares Sugarfina co-founder Rosie O’Neill’s adventure into the confectionery industry and her career advice for aspiring entrepreneurs in this month’s “How to Quit Your Day Job” interview.


Disney and Sugarfina collaborate to celebrate 90 years of Mickey Mouse with a sweet nod to his iconic style.

Elite Daily

Elite Daily declares Sugarfina’s new Candy for Breakfast collection the perfect pairing for your morning cup of coffee.

Women’s Wear Daily

Women’s Wear Daily features Sugarfina co-founder and co-CEO Rosie O’Neill’s presentation from the 2018 WWD Beauty CEO Summit.

Entrepreneur shares the sweet success of how Sugarfina co-founder Rosie O’Neill has disrupted the $200 Billion candy industry.


Sweet (Summer) Vibes Ahead! introduces Sugarfina’s newest collaboration with Corona Light.

CNN Money

Sugarfina co-founder and co-CEO Rosie O’Neill shares the journey behind the luxury candy boutique for adults on CNN Traders.


Sugarfina created a customized candy bar for Ashton Kutcher’s SXSW Sound Ventures party!


Girlboss features Sugarfina co-founder and Chief Creative Officer Rosie O’Neill’s list of favorites in this month’s “Shortlisted” interview.

Fast Company

Sugarfina named in “World’s 50 Most Innovative Companies 2018” and in “World’s 10 Most Innovative Retailers” by Fast Company.


Ever Wonder How Our Chocolate Bars are Made? Refinery29 Shows how in a Tour of Our Factory


“We Want These Vodka-Infused Gummy Bears Immediately”


Rosie O’Neill discusses how Sugarfina has flourished and offers advice to future entrepreneurs in “How Sugarfina’s Founders Built A Million-Dollar (And Very Instagrammable) Candy Company” article.

Vogue Magazine

Vogue spreads joy throughout the streets of Manhattan, surprising one little girl with an extraordinary Sugarfina Happy Holidays Trunk.

Forbes Travel Guide

Forbes Travel Guide’s “12 Gorgeous Gingerbread Houses Around America” article features a sweet gingerbread house collaboration between Sugarfina and the St. Regis Atlanta.

Martha Stewart Weddings

Martha Stewart Weddings features Sugarfina’s 24K Gold Swizzle Sticks in the “30 Stocking Stuffers for Everyone You Love” article.