Create & Celebrate

Prepare to be inspired by these desserts, delights, decor, & more!

Celebrate

From Toy Land to Candy Land

A message from our co-founder Rosie: I’m so excited and proud to launch our new collaboration with Barbie, celebrating Barbie’s 60th Anniversary and her most iconic careers. This collection is especially meaningful to me …

Celebrate

WIN A SUGAR BEACH RETREAT TO ST. LUCIA

Enter to win a lavish vacation including approximately $5,000 in prizes for you and your Valentine or Galentine. You’ll be treated to a three-night stay at Sugar Beach, A Viceroy Resort, Sugarfina candy, …

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Celebrate

WIN A SWEET ESCAPE TO TORONTO

Enter to win a lavish getaway including over $5,000 in prizes for you and your BFF. You’ll be treated to a two-night stay at Fairmont Royal York, a $500 shopping experience at Sugarfina’s …

Celebrate

Style a Spooky Chic Halloween Party

DÈCOR TIPS & TRICKS INSPIRED BY OUR SCARY GOOD TREATS! Looking for spooky inspiration to host a Halloween dinner party, or fun treats to trick your boos and ghouls? Our new collection will …