Create & Celebrate

The Making of the Sugarfina Cooking Craze Event

Sugarfina

Go behind the scenes with our co-founder, Rosie O’Neill, & the Cooking Craze team of Big Fish Games. Together with our friends at Big Fish Games, we brought to life a limited-edition Sugarfina …

Go behind the scenes with our co-founder, Rosie O’Neill, & the Cooking Craze team of Big Fish Games.

Together with our friends at Big Fish Games, we brought to life a limited-edition Sugarfina Valentine’s Day event on the mobile game Cooking Craze. Players can show off their candy-making skills by running their own Sugarfina Boutique and serving up some of our most popular treats. Learn how the game was brought to life in this Q&A with our co-founder Rosie.

The Idea

Q: How did you come up with the idea for a Sugarfina game?

Rosie: We were so excited when our friends at Big Fish Games called us with the idea of creating a Sugarfina world inside the Cooking Craze game. I am personally obsessed with Cooking Craze and was thrilled to be able to offer such a cool experience to our sweet fans this Valentine’s Day. 300,000 people play Cooking Craze every day around the world, so we were excited to introduce Sugarfina to a whole new group of players too!

The Concept

Q: How was the game created?

Rosie: The team started the concept phase by thinking about all the different kinds of candy Sugarfina makes and how Big Fish could translate these into the Cooking Craze experience. I loved the idea of bringing our cereal-coated chocolate bars to life, having players top melted chocolate with cereal and fast-freeze them for customers. Perhaps one day we can even offer a similar experience at our boutiques, nothing is better than fresh chocolate!

The Sugarfina Event

Q:How did you design the Sugarfina boutique?

Rosie: Many Cooking Craze players would experience the Sugarfina brand for the first time through the game, so we wanted to make it feel just like a Sugarfina boutique. That meant including all of the special details that make shopping at our boutique so sweet, like our beautiful “Design Your Own” Candy Bento Boxes® and our signature white paper flower wall. The Big Fish Team did such an impressive job bringing the Sugarfina world to life… playing the game feels just like stepping into a Sugarfina boutique!

The Final Product

Q: How long does the event last?

Rosie: On February 1st we introduced the Sugarfina event in the Cooking Craze world. From now until February 17th 2019, players can create custom Candy Bento Boxes®, serve up fresh strawberry milkshakes and cereal-topped chocolate bars. There are even special Sugarfina prizes when you complete all the levels!

Can you keep up with the candy-making? Download here to play, and take a peek at Rosie’s first time playing in Sugarfina on Cooking Craze below!