Tasting Room

Meet Hello Kitty’s Sweetest Fan: Jaycee Kawaii of @magicallykawaii

Sugarfina

Get an inside look at the supercute life of a Sanrio® Super Fan! We caught up with Jaycee to chat all things Hello Kitty®, including her picks from our new Sanrio® ❤ Sugarfina …

Get an inside look at the supercute life of a Sanrio® Super Fan!

We caught up with Jaycee to chat all things Hello Kitty®, including her picks from our new Sanrio® ❤ Sugarfina collection. Learn more about what it’s like to be a Sanrio® super fan and take a peek inside Jaycee’s collection in our interview below!

Photography by: Aizel Mae

Q: Which Sanrio® character is your favorite, and why?

A: My first love will always be…the one and only…my childhood icon…Hello Kitty. She is the epitome of happiness, sweetness and cuteness forever!

Q: Which sweet treat from the new Sanrio® ❤ Sugarfina collection are you most excited to try?

A: I love everything, but I’m super excited to try the new Hello Kitty® Pink Chocolate Bar! The three things I love the most are Hello Kitty®, pink, and chocolate! Oh…it’s also covered in confetti sprinkles, another thing I love! I know all Sanrio® fans will adore this supercute collection as much as I do.

Q: What’s the coolest, most memorable fan experience you’ve ever had?

A: I think it would be the first-ever Hello Kitty® Con in Los Angeles: I got to see Katy Perry in person, was interviewed on national television by CBS, and was featured in The New York Times Style Magazine, just for being a super fan! It was definitely an unforgettable moment for me.

Q: What’s the most prized piece in your collection?

A: Hmmm, this is a hard question. I have a lot in my collection, but I have to say it’s my McDonald’s Happy Meal Hello Kitty® plush from 2000, when Hello Kitty® and Dear Daniel were wearing space suits and helmets! I thought it was just the coolest and cutest thing in the world! I still have it somewhere in storage back home in the Philippines.

Also, I have a special Hello Kitty® sketch that I treasure from Hello Kitty’s head designer, the legendary Yuko Yamaguchi, a.k.a. Kitty Mama, that I got when I had the honor of meeting her for the first time in 2013. It was like meeting Picasso!

Q: What makes a Sanrio® collectible so special?

A: Nostalgia. Every trinket, plush, scented eraser, notebook, or bag takes us back to our childhood. These supercute characters were our friends growing up.

I remember when I was a child, whenever I got the chance to visit the Sanrio® Gift Gate store, it felt like I was in a different world, surrounded by so much color and so many cute friends—like Pochacco, Little Twin Stars, My Melody, and Keroppi, to name a few! I always had to get something, like a sticker sheet, something to take home with me so that piece of magic would follow me everywhere I went. Now I’m a bit older and taller, but I’m still a kid at heart—I love to collect Hello Kitty® Happy Meal toys, stickers, bags, plushies and postcards.

I still have the Sanrio® ❤ Sugarfina Candy Bento Boxes® from last year’s collection (it’s where I keep all my trinkets and memories!) Even though I’m a grown-up now, Hello Kitty® keeps me forever young! 😉

Looking for the perfect gift for a Sanrio® fan this year? Shop the entire collection online, including Jaycee’s faves—our Hello Kitty® Sweet Retreat Candy Bento Box®, Hello Kitty® Pink Chocolate Bar and Hello Kitty® Milk Chocolate Bar—to bring home your own piece of Sanrio® magic for the holidays!