Create & Celebrate

A Sweet Peek Inside Our Sanrio® ❤ Sugarfina Holiday Pop-Up

Sugarfina

We’re Having Snow Much Fun on Tour with Hello Kitty® & Friends! To celebrate the launch of our new limited-edition Sanrio® ❤ Sugarfina holiday collection, we’re on the road with Hello Kitty® and …

We’re Having Snow Much Fun on Tour with Hello Kitty® & Friends!

To celebrate the launch of our new limited-edition Sanrio® ❤ Sugarfina holiday collection, we’re on the road with Hello Kitty® and her supercute friends! Read on for a behind-the-scenes look inside the gingerbread pop-up shop inspired by our new collection!

First stop? San Jose! We kicked off our tour at Santana Row, Silicon Valley’s premiere shopping destination. Fans were greeted by Hello Kitty® and Gudetama, and enjoyed fun photo opps aboard the gingerbread train.

Hello Kitty welcomed fans to her Sweet Retreat, a life-sized replica of our adorable new Sweet Retreat Candy Bento Box®. Guests sampled candies from the new collection, including treats inspired by two new characters, Pompompurin and Tuxedosam. This winter wonderland was the perfect way to start the holiday season in supercute style!

Follow along on Instagram to find out where we’re popping up next! Looking for a supercute holiday gift for a Sanrio® fan? The new collection is available for preorder now online, and coming soon to a Sugarfina boutique near you!