Create & Celebrate

How Do You Sereni-tea?


Show us your self-care routine or how you find serenity for a chance to win Sugarfina’s new Tea Candy Collection. We want you to brew up some short videos showcasing what (or who) …

Show us your self-care routine or how you find serenity for a chance to win Sugarfina’s new Tea Candy Collection.

We think we could all use a few more moments of Zen these days (who’s with us?), so Sugarfina is taking to social media to create a “How Do You Sereni-tea?” contest inspired by our new Tea Candy Collection. We want you to brew up some short videos showcasing what (or who) brings you your moments of Zen.

We are giving mental Nirvana masters, from the AM yogis to the homeschoolin’ mamas, a chance to show off their effective and creative sereni-tea solutions on TikTok or Instagram Reels. Each Self-Care Sunday, from 9/1 until 9/27, Sugarfina will choose one lucky recipient to receive our new Tea Candy Collection!

Need help getting that creativity brewing? Here are some tea-riffic ideas to get you started.

You're the dancing queen

Is your 2020 goal to learn all the moves to “Savage”? Are you honing your Chuck Norris roundhouse to tackle that Bottle Cap Challenge? However you blow off steam, we’re here to celebrate those relaxing, post-workout vibes. Show us how your online kickboxing class, morning pilates routine or nature hikes are keeping you buff and sane.

You are the skincare master

Who says that you have to see a professional for a quality facial? Not you! Your nightly skincare routine would give the stars a run for their money. Your skin always looks flawless, which is great because you have another Zoom call in thirty minutes. Show us what you’re doing to make yourself glow from the inside out during the pandemic.

A pinch of chill and a dash of calm

Are we still baking bread these days? If you’ve become the queen of hilarious sourdough starter names and you’re about to start making some delicious bread out of Carrie Breadshaw and Vincent Van Dough, we’re here for it! From frame-worthy decorative focaccias to Dalgona coffee creations, whip up a delicious video to show us how being your own Master Chef is keeping you calm and cooking on.

A bit of bubbly makes you more bubbly

Calgon take us away! If you’re pampering yourself like the queen that you are with champagne, mood lighting, chill music and a luxurious bubble bath we want to see all the G-rated decadence. We promise to only be slightly jealous of your self-care routine (particularly that glass of chilled bubbles).

Keep calm and pet animals

Now that we’re home all the time, our pets don’t get much of a break from us! The good news is that they are getting even more love and we’re getting some much-needed oxytocin and serotonin hits. Show us how your furry friend helps you take a load off, whether their ridiculous antics have you rolling or their cuddly ways have you melting.

You are the ultimate jokester

Do you love laughing almost as much as you love making people laugh? Right now, we’re pretty sure everyone could use a huge dose of laughter (after all, it is the best medicine), so show us what you got! While you don’t have to practice laughing exercises (yes, that’s a thing), it’s important to get your recommended dose of LOLs. Show us how cracking up helps you turn others’ frowns upside down.

You are the textbook definition of a bookworm

Does an afternoon with a cup of tea and a great book have you leaving your troubles behind? Show us your cozy reading nooks, your drool-worthy, color-coded bookshelves or anything spectacular that has you armchair traveling right now. Show us a video of how your bibliophile ways are your happily ever after, after a long day.

It’s time to step outside the box and put those creative thinking caps on. We want to know the most unique and effective ways that you find sereni-tea. Your video could win our entire tea-licious Tea Candy Collection… because your taste buds deserve a treat, too!

These tea-centric treats make the best gifts for tea lovers or as a self-indulgence. Shop three new gummy bears in tea flavors of rose tea, peach tea and matcha tea, plus three new chocolate bars in tea flavors of matcha chocolate, lemon green tea, and earl grey chocolate. Buy all together for a beautiful tea-themed gift set. Candy plus tea? Tea-lightful!



Contest Official Rules


THIS PROMOTION IS VOID WHERE PROHIBITED BY LAW. IT IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES OF AMERICA AND THE DISTRICT OF COLUMBIA, BUT EXCLUDING ALASKA, HAWAII, AND ALL TERRITORIES AND POSSESSIONS OF THE UNITED STATES OF AMERICA WHO ARE THE AGE OF MAJORITY OR OLDER IN THEIR PLACE OF RESIDENCE. 1. SPONSOR: The sponsor of this contest is Sugarfina USA LLC., with offices at 1700 E Walnut Ave, 5th Floor, El Segundo, CA, 90245 (“Sponsor”). This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram or TikTok. 2. PRIZES: Between four (4) to eight (8) prizes will be available during the Contest Period depending on the number of eligible entries received. Each prize will consist of the Sugarfina Tea Collection, which includes a 3-piece Candy Bento Box® housing 3 small cubes of gummy candy (Matcha Tea Bears, Rose Tea Bears and Peach Tea Bears) alongside 3 chocolate bars (Earl Grey, Lemon and Matcha flavored) for a total of $58.00 USD retail value. This promotion has not been previously offered. The winner is not permitted to substitute the prize for its cash equivalent. Sponsor reserves the right to substitute any or all of the prizes with any article or service of similar or greater value at its sole discretion. Prizes may not be assigned or transferred. 3. HOW TO ENTER: You may enter this contest by submitting a video on TikTok or Instagram Reels sharing how you practice peace, serenity, wellness or self-care. In order to enter your video in the contest, you must upload the video to TikTok or Instagram Reels during the Contest Period and you must tag @sugarfina and #SugarfinaSerenitea. Videos will be judged based on the criteria in Section 5 below. Each individual may only submit one entry through each of the available avenues of entry detailed above per day during the Contest Period. Sponsor in its sole discretion will decide whether a given entry satisfies the criteria for entry in the Promotion. Multiple entrants are not permitted to share the same social media handle. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email or addresses, accounts, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any entrant, the authorized account holder of the email address or social media handle associated with the entry will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address or social media handle by an Internet access provider, online service provider or other organization responsible for assigning email addresses or social media handles for the domain or social media account associated with the entry. Each potential winner may be required to show proof of being the authorized account holder. Sponsor will make the final determination of identity of entrants in its sole discretion. Mechanically reproduced, illegible, incomplete or inaccurate entries are void. All entries (“Submitted Material”) will become the property of Sponsor and will not be returned to participants. Sponsor will not be responsible for lost, stolen or misdirected entries. Videos may only be entered and submitted via Instagram Reels or TikTok. Video should only contain the image of the participant. Videos that contain images of any person other than the applicant or that contain any materials embodying the names, likenesses, voices or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without consent of usage, or otherwise infringes upon the intellectual property rights or defames or invades the publicity or privacy rights of any third party, living or deceased, will be void and disqualify participant. Videos that include trademarks, logos or trade dress (such as distinctive packaging) owned by others, other than trademarks or logos owned by the Sponsor or that contain personal identification (such as license plate numbers, personal names, email addresses or street addresses) will be void and disqualify the participant. Submissions featuring subject matter related to pornography, the promotion of alcohol, tobacco, or illegal drugs, firearms or other weapons, any unlawful activity, hateful content of any kind (including racism, sexism, or bigotry), activities that promote hatred or harm to another human being, promote a political or religious agenda, that offend generally accepted standards of public decency and respect for others, or communicate a message or image inconsistent with the positive images and/or good will to which the Sponsor wishes to be associated with, as determined by the Sponsor in its sole discretion, will be void and disqualify the participant. By entering the Promotion, each entrant grants to Sponsor an irrevocable, perpetual, worldwide non-exclusive license to reproduce, distribute, display and create derivative works of the Submitted Material, including the name, image and likeness of entrant, in connection with the Promotion and promotion of the Promotion or of Sponsor, in any media now or hereafter known, including, but not limited to: display on Sponsor’s website and post or re-post on Sponsor’s Instagram or TikTok account. Further, by entering, each entrant consents to Sponsor doing or omitting to do any act that would otherwise infringe the entrant’s “moral rights” in the Submitted Material. Display or publication of any Submitted Material on Sponsor’s website or social media accounts does not indicate the entrant will be selected as a winner. Sponsor will not be required to pay any additional consideration or seek any additional approval in connection with such use, it being understood by each entrant that the sole consideration exchanged for the license granted hereunder is the exposure that entrant will receive from being associated with the Promotion and with Sponsor. Additionally, by entering, each entrant grants to Sponsor the unrestricted right to use all statements made by entrant in connection with the Promotion, or choose not to do so, at its sole discretion. Sponsor will not be required to pay any additional consideration or seek any additional approval in connection with such use. By entering the Promotion, each entrant represents and warrants that: (a) the Submitted Material will be his/her original and independent creation; (b) he/she will be the sole creator of the Submitted Material and will own all right, title and interest (including all copyrights) in and to the Submitted Material and all portions and elements thereof; (c) the Submitted Material will not use, contain or depict any third-party copyrighted material or content, including, without limitation, music, audio/visual works, graphics, artwork, works of visual art, text, script, dialogues, and thematic material; (d) except as specifically designated by Sponsor, the Submitted Material will not depict or refer to any identifiable product, service, business or company name, mark, brand, logo or slogan, or any identifiable product, service, business or company image or description; (e) he/she will obtain an executed Submitted Material Participant Release (in the form provided by Sponsor) from each person (including him/herself) whose identity is portrayed or otherwise identifiable in the Submitted Material, or from the custodial parent or legal guardian in the event a person portrayed or otherwise identifiable in the Submitted Material is a minor at the time of recording, filming, or photographing, and will furnish the originals of all such executed releases to Sponsor upon request; (f) he/she will obtain an executed Submitted Material Location Release (in the form provided Sponsor) for each location or property (including one’s own property) at which the Submitted Material will was filmed, recorded and/or photographed, and will furnish the originals of all such executed releases to Sponsor upon request; (g) the Submitted Material will not contain any defamatory, libelous, illegal, obscene, sexual, violent or abusive material or content (including language used in the Submitted Material); (h) neither the Submitted Material nor any material or content contained therein has previously been published, exhibited, distributed or commercially exploited in any form or medium by anyone; and (i) no medium embodying the Submitted Material, including any electronic or digital file, will contain any virus, spyware, malware, or other harmful or invasive program, code or software. It is the entrant’s responsibility to obtain any parental or employer permission to use the equipment required to complete the entry. 4. ELIGIBILITY: This contest is open to all legal residents of the United States of America and the District of Columbia, but excluding Alaska, Hawaii, and all territories and possessions of the United States of America who are the age of majority or older in their respective places of residence as of 09/01/2020 at 09:00 hours Pacific Time. This promotion is not open to those who, as of 09/01/2020 at 09:00 hours Pacific Time were: (a) employees, directors, officers, agents or representatives of Sponsor or of its affiliates, subsidiaries, or parents, advertising or promotion agencies and suppliers of prizes, materials and services in relation to the Contest; (b) members of the immediate family of any of the persons in (a) above; (c) engaged in the development, production, drawing or selection of winners for this promotion; (d) members of the same household as any of the persons in (a) and (c) above.] (collectively, the “Released Parties”). 5. SELECTION: The winners will be selected by a representative of Sponsor based on: i) Degree to which the entrant goes above and beyond to share a creative video (4 points) ii) Number of ways entrant shows self-care in video (3 points) iii) Amount of time entrant spends on mindfulness and serenity (3 points) iv) Do the entrant’s actions help inspire their community to find peace and serenity (4 points) v) Do entrant’s actions help promote self-care and mental health care? (3 points) vi) Is entrant paid or unpaid for performing the above actions? (3 points) Total: 20 points Winners will be chosen by one of our Sugarfina marketing experts applying the above scoring rubric. In the event of a tie, a senior marketing expert will determine the winner by applying this scoring rubric independently. Sponsor's decision will be final and binding in all respects. The winner(s) will be selected on or about each Wednesday during the Contest Period. The winner(s) will be notified within 48 hours after the judgment via direct message on the social media account on which they submitted their entry. In the event that Sponsor cannot reach the winner within 12 hours after it attempts to notify the winner, Sponsor will select a new winner according to these rules. Additionally, if the winner is ineligible, it will be deemed as if the winner has rejected the prize, and Sponsor will select a new winner. 6. SCHEDULE: The contest begins on 09/01/2020 at 09:00 hours Pacific Time and ends 09/25/2020 at 23:59 hours Pacific Time (the “Contest Period”. All entries must be received by 23:59 hours Pacific time on 09/25/2020. 7. ADDITIONAL CONDITIONS: Sponsor reserves the right to terminate or amend the Rules of this promotion if fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity of the contest as determined by Sponsor in its sole discretion. At its sole discretion, Sponsor may disqualify any person whom it considers to have intentionally violated the Official Rules or any element of this promotion. By participating, participants agree: (a) to be bound by the Official Rules and the decisions of the Sponsor; (b) to release and hold harmless the Released Parties and Instagram and TikTok from any and all liability with respect to acceptance, possession or use (or misuse) of the prize(s) or participation in this promotion. Winner agrees to permit Sponsor to use his/her name, address, city, state, photograph, videotape or any likeness for advertising or publicity purposes for no additional compensation. 8. TAXES. Taxes (federal, state, and local) are the sole responsibility of the winner. Sponsor does not provide tax advice. Participants are encouraged to contact their own tax advisor regarding potential tax implications, if any, of this Promotion. 9. WINNERS LIST/ COPY OF RULES: For the name of the prize-winner(s), available after 09/25/2020 at 23:59 Pacific Time, or to obtain a copy of these rules, please send a separate, self-addressed stamped envelope to "How Do You Serenitea? - List of Winners or Copy of Rules", Sugarfina USA LLC., 1700 E Walnut Ave, 5th Floor, El Segundo, CA, 90245. 10. PRIVACY: The personal information that participants submit in connection with this promotion will be subject to Sponsor's privacy policy, which can be read here: 11. DISPUTES/ APPLICABLE LAW: By participating in this promotion, each participant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this promotion or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate courts located in the state of California, U.S.A.; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this promotion but in no event attorneys’ fees; and (c) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these rules, or the rights and obligations of the entrant and Sponsor in connection with this promotion, shall be governed by, and construed in accordance with, the laws of the state of California, U.S.A. without giving effect to any choice of law or conflict of law rules (whether of the state of California, U.S.A. or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the state of California, U.S.A. 12. LIMITATION OF LIABILITY. The Sponsor, its affiliates, its advertising and promotional agencies, the suppliers of products or services related to this Contest and their respective employees, officers, directors, representatives and agents shall not be responsible for incorrect or inaccurate capture of entry information, technical malfunctions, printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer lines or networks, computer equipment, software or any combination thereof, inability to access any online service or web site, inability to submit the online entry form, or any other error or malfunction, or for late, lost, stolen, postage due, illegible or misdirected entries.
Submitted Material Participant Release
As of ___________(today’s date) [“Effective Date”] I, _____________________ (Full legal name), attest to the following: • That I grant Sugarfina USA, LLC located at 1700 E. Walnut Ave., El Segundo, CA, 90245, along with its parent, subsidiaries, licensees, representatives, affiliates, agents, successors, and assigns (collectively, “Company”), the irrevocable right and license to use (in whole or in part), on a non-transferable and non-sublicensable basis, the Submitted Material(s) (as defined in the How Do You Serenitea Official Rules) in perpetuity from the Effective Date throughout the world in any and all forms of media and of digital media, whether now or hereafter known. As such, Company shall be entitled to exploit, copy, publish, exhibit, and distribute the Submitted Material(s), in whole or in part, for its marketing, advertising, and other business purposes. I acknowledge and agree that Company (1) is under no obligation to actually exploit the Submitted Material(s) at any time; and (2) may exploit the Submitted Material(s) with or without my name. I hereby waive any right that I may have to inspect or approve any use by Company of the Submitted Material(s). I hereby attest that I made and entered the Submitted Material(s) of my own free will and without any influence or pressure of any kind from Company and/or any third party. I hereby release and hold harmless Company, along with Company’s officers, directors, employees, agents, affiliates, and assigns (each, a “Company Party”), from and against any and all claims, demands, and liabilities of any kind or nature arising in any way out of Company's exploitation of the Submitted Material(s) , including without limitation, any claims alleging that Company or a Company Party violated my intellectual property, privacy, or publicity rights. I will not make any claim against Company or any Company Party for its use of the Submitted Material(s) . I will indemnify and hold harmless Company and every Company Party against any and all losses, damages, costs, claims, liabilities, judgments, actions, awards, settlements, penalties, fines, or expenses of whatever kind or nature, including without limitation reasonable outside attorney fees and related costs, incurred by Company or any Company Party, to the extent arising out of any claim made by any third party related to Company’s right to exploit the Submitted Material(s) pursuant to the terms hereof. This Release and all matters arising out of or relating to it shall be governed by and construed in accordance with the laws of The State of California without giving effect to any of its conflict of laws provisions. Any claim or cause of action arising under this release may be brought only in the federal and state courts located in Los Angeles, California. I certify that I have read this consent and release, fully understand its contents, and intend to be legally bound to it. I am eighteen (18) years old or older, and therefore I legally have the right to grant the rights herein granted. [INSERT FULL LEGAL NAME OF RELEASOR] __________________________________ Address: __________________________ Print Name: __________________________

@sugarfina #SugarfinaSerenitea